6 Advantages of Ecommerce Integration to NCR Counterpoint
March 3, 2018
More and more consumers are choosing ecommerce as their preferred channel of shopping. It make sense to start carefully planning your point of sale to ecommerce integration into platforms such as Magento, WooCommerce, and Shopify.
The average yearly amount spent online by consumers is expected to be over $2000 by 2021. To keep up with this growing reliance on online commerce, integrating your point of sale system with your ecommerce site should be one of your major considerations. (Statista)
Below are some major advantages of integrating your Point of Sale system, in this case NCR Counterpoint, with your ecommerce website.
Advantages of Ecommerce Integration to NCR Counterpoint:
- You’re Always Connected & Selling to the Connected Customer
- Unified Customer Experience Across Channels
- Achieve Seamless Synchronization of Your Inventory & Supply Chain
- Centralized Customer & Sales History
- Data Security Beyond the Transaction
- Selecting Your Integration Partner
Always Connected & Selling To Your Customer
From a single selling channel standpoint, operating a standalone ecommerce website or a single or multi-location brick and mortar store continues to work, if that is the only selling channel in your business model. Most of this approach is far too narrow if you have goals of expanding your footprint in the retail world and reaching more customers across multiple channels.
Rather than pitting these two channels against each other, bring both channels together in a unified approach to secure a larger market share. An Ecommerce to Point of Sale system integration provides a seamless and secure shopping experience both in-store and online to your customers.
Your customers are now researching their purchases well before they pull the trigger on an in-store or online purchase. In addition to product research, their focus is also on the overall customer experience including pricing, product availability, and social proof in customer reviews.
Having an integrated ecommerce website with your point of sale system, in this case, NCR Counterpoint, opens up vast opportunities into other powerful selling channels you can utilize to connect with new and existing customers. With the majority of shoppers still craving that in-store experience, the convergence of ecommerce and brick and mortar has become increasingly important not to ignore.
Unified Customer Experience Across Channels.
As consumers increase the amount of pre-purchase research online, so does the “I want it now” factor after making their purchase. With the increase of product availability and decreases in shipping times, cross channel fulfillment becomes critical in gaining the advantage over your competitors.
Now, customers can buy online and pick-up in store or even make a purchase either in store or online and have it shipped anywhere they choose. Having this flexibility for customers drives both in-store and online traffic as well as builds brand loyalty.
Supply Chain & Inventory Synchronization
Imagine being able to see directly into your online and in-store inventory from one unified, connected system. With an ecommerce to point of sale integration, you are able to bridge the great divide between your inventory and supply-chain, product availability and sales history. Regardless of the selling channel, your inventory against orders will always be up-to-date and completely in-sync.
A major disadvantage of not having your inventory synchronized between your ecommerce website and point of sale system, are the countless hours lost to manually adjusting inventory levels, entering online sales and customers into your Point of Sale System and vice versa – hoping to make it all make cohesive sense in your inventory and reporting at the end.
Having to cancel an order or turn a customer away from having two disconnected systems, poor inventory visibility, could ultimately result in poor customer experience and damage to your brand reputation.
Customer Sales & History Synchronization
Synchronizing your customers data and sales history between your point of sale system and your ecommerce site allows to serve your customers quicker and more efficiently. This alone can provide valuable insight for your sales team or ecommerce website to influence the transaction into a more personable experience.
With your customer data and sales history in one central location, you will give your sales team the ability to suggestive sell or upsell products based on previous purchases made by a customer. This boost in the customer experience improves customer loyalty and revisit rates both in-store and online.
Data synchronization provides for greater accuracy in your reporting as well as being essential for data security and compliance standards.
Data Security Beyond the Transaction
As customer data is consumed and utilized across multiple channels and networks, an increased need arises in data security beyond the physical and digital realms of payments and transactions. Recent news of data breaches has increased the need for airtight secure networks that must meet PCI-DSS Compliance.
This is becoming more of a heavy, continuous lift for smaller merchants that may not have the IT resources, manpower or budget to manage their own infrastructure. The more attention to the details of securing every step in the customers’ transaction and your back-end data operations will result in building trust with your customers as well as amplify your brand reputation along the way.
Selecting an Integration Partner:
Choosing an integration partner is the critical key to a successful ecommerce integration project. Retailers should consider choosing an experienced retail solutions provider with a strong custom development background that really knows the retail industry, its various nuisances and has proven industry experience in what it takes to deliver a complete solution that perfectly fits your exact needs.
Now, we are in no way “dogging” other developers or integrators here, that may not have experience in the retail industry, but it makes wiser sense to work with a retail solutions provider specializing in integrations and custom development specific for the retail industry.
Consider choosing an integration partner with secure coding practices, a strong resolve to adhering to data security compliance standards as well as how your business and customer data is both stored and transmitted.
If increasing your business efficiency and security while improving your customer experience between in-store and online is something you would like to accomplish, we can help you bridge that great divide. Our secure ecommerce integrations into Magento, WooCommerce, and Shopify ecommerce platforms bridge the gap between your point of sale system and ecommerce website, while keeping your customers’ data secure. Reach out to us today to learn more about these integrations.