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  • The Rise of Mobile Point of Sale

    As retail technology continues to evolve, the once distinct lines between online and in-store shopping experiences become more and more indistinct. As these lines become increasingly blurred, omni-channel readiness becomes increasingly critical for a retailers success. Whether retailers think so or not, hyper-connected consumers expect to use their mobile devices to stay connected and thus […]

  • 2014: The Year For Modernizing Point of Sale Systems

    With signs of the U.S. economy starting to awaken, and the continual growth of online retail sales, retail store owners are faced with two obvious decision points – either upgrade and modernize or lose further ground with their legacy Point of Sale (POS)/Store Management systems. The good news is: many retailers are on their second […]

  • Omni-Channel Retailing: The Way Forward

    Omni-channel retailing—connecting with consumers via multiple selling channels—is the latest buzzword in the retail industry. But what does it mean for you as a retailer? In the past, retailers focused much of their attention on a single-channel selling strategy; that is, what was selling, where it was selling, when it was selling, why it was […]

  • Personalizing the Customer's In-Store Experience With Customer Engagement Technology

    For the past twenty years or so, small and medium-sized brick and mortar retailers have been forced to change how they do business. Retail giants such as Wal Mart and Target have established their very large footprints in thousands of locations around the U.S., forcing the smaller retailers to either lower the price of their products or services, or […]

  • The New CXM Model

    The days of one-way conversations—where you and your company would create a product, set a price, decide what place the product would be sold at, use whatever means necessary to promote the product and then analyze the buying patterns of the customer —has quickly become a thing of the past. Thanks to the Internet and […]

  • The Informational Influence of Brand Communities

    In today’s digital age an endless stream of information is often right in the palm of your hand. The pervasiveness of the Internet and the rise of mobile devices provides businesses with a valuable avenue to manage customer relations and gain a competitive advantage. Mobile phones and online customer feedback (OCF) enables consumers to make smarter choices […]

  • Omni-Channel Retailing: The Way Forward (Infographic)

    Omni-channel retailing—connecting with consumers via multiple selling channels—is the latest buzzword in the retail industry. But what does it mean for you as a retailer? In the past, retailers focused much of their attention on a single-channel selling strategy; that is, what was selling, where it was selling, when it was selling, why it was […]