How Retailers Can Prepare For Holidays 2020 & Beyond.
Is your retail business ready for Holiday Shopping Season?
Shopper Expectations Have Changed.
COVID has disrupted the retail industry. As a result, shopper behavior is changing as they choose the safety and convenience of online and digital channels more than brick and mortar.
The shift toward the cloud and digital store platform are here to stay. Moreover, retailers could miss out on significant revenue in the absence of an eCommerce store and an integrated omnichannel retail strategy.
To stay afloat, adapt to Retail’s “New Norm.”
This season of uncertainty has accelerated your need for a future-proof retail technology strategy. Therefore, adapting your retail technology to your customers’ changing demands should be the better part of your retail strategy now and beyond the holidays.
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Holiday Season 2020: What should retailers expect?
Impacted by capacity limits, social distancing requirements, and other “new normal” measures, holiday shoppers now seek a hybrid customer experience. Retailers that bring together the convenience of shopping online and genuine human connection only found in-store will succeed this season.
eCommerce, BOPIS/BOPAC, Curbside are here to stay
- According to McKinsey’s latest report, customers who occasionally used online shopping channels before the pandemic have further adopted these conveniences.
Digital channels will win the majority of consumer spend.
- Across the globe, retail websites have witnessed almost 22 billion visits in June 2020, resulting in exponential growth of 37.5% over January 2020.
Customer Loyalty Matters More Than Ever
- Customers continue to be reluctant to return to regular retail spending; retailers will need to embrace digital delivery of coupons, vouchers, and loyalty cards.
Boost in consumers' loyalty to their trusted retailers
- New limits on physical interactions have accelerated the need for a future-proof and digital lead omnichannel retail strategy.
Win this Holiday Season with an Integrated Omnichannel Platform
Download our latest ebook, co-authored with iVend Retail, How Retailers Can Prepare For Holiday 2020 and Beyond. Learn how the retail landscape has evolved and how you must plan for the upcoming holiday shopping season and beyond.